Discover more from Qrio - Sharp and insightful 'Product-Growth' Stories.
Growth Sense & Growth Strategy For Tech Products
Highly relevant if you are Founder, Head of Growth or in Tech Product Leadership
Growth Sense is a function of -
Empathy → Curiosity, Observation, Insights, User research (attitudinal and behavioral).
Domain Knowledge → Trends, industry insights, Experts, Nuances.
Creativity & Alchemy → Irrationality, Delight, 10xing daily tedious tasks with surprise and unexpectedness, elevated experience.
Growth Sense → ask these questions
Finding sets of problems for users → Problem Stacking
Doubling down on the first 2 or 3 problems that are scalable (large TAM)
Translate those problems into hypothesis and the value prop and positioning of core differentiators (Hard to copy)
Pick an underserved market and win using differentiated core value prop.
Match High perceived value and High biz value (Margin) With Low Friction (High adoption) and Low Perceived Price.
It gets you retention (repeat value). Why will they keep using it?
Figure out distribution strategy in advance and align it with the product. Acquisition and Product go together.
How to scale with Sustainability and defensibility?
Growth Strategy is a function of -
Guiding policy (Approach to dealing with obstacles)
Growth Strategy → ask these questions
What is the vision?
Growth Goals and Roadmap
How exactly are you planning to achieve it?
Blockers to achieve 10x growth
Competitors and core differentiators
Who are you solving it for?
Reverse trace the goal into daily and monthly inputs.
Guardrails, Tradeoffs, Moving Variables
Hope that helped. See you next week.